MASTERCOM

Dirigit a
MASTERCOM addresses all professionals of public and private companies, who feel committed to sustainability and are motivated to transform the commuting patterns at their companies.
This could be:

• Managers of sustainability and Corporate Social Responsibility (CSR)
• Fleet managers
• Human recourses professionals
• Happy management professionals
• Benefits and well-being professionals

Programa
MODULE 1:
SETTING THE SCENE: WHY SHOULD WE TALK ABOUT COMMUTING
Chapter 1: The status quo in company commuting
Chapter 2: Impact and challenges of company commuting
Chapter 3: How to move towards sustainable commuting
 
MODULE 2:
UNDERSTANDING THE SOLUTIONS: COMMUTING MEASURES AND POTENTIALS
Chapter 1: Travel plan fundamentals
Chapter 2: The 4A's: A concept for systematising company measures
Chapter 3: Awareness: From cycling promotion to new mobility alternatives
Chapter 4: Avoidance: From teleworking to compressed workweeks
Chapter 5: Act and shift: From car-pooling to parking management
Chapter 6: Anticipation of new technologies: From mobility budgets to electrification of the fleet
 
MODULE 3:
LEADING CHANGE IN YOUR COMPANY: BUILD AND MANAGE YOUR TRAVEL PLAN
Chapter 1: Identify the status quo: Mobility patterns, infrastructure and policy
Chapter 2: Design the travel plan: Priorities, timeline and stakeholders
Chapter 3: Implement and monitor the travel plan: Process, communication and gamification
Chapter 4: Make it easy: Tools to facilitate the process
 
MODULE 4:
MASTERCOM AT A GLANCE: SUMMARY AND REVIEW
 

Dies
17/10/2023; 02/11/2023; 23/11/2023; 14/12/2023

Preu
385€ - 15% AEMES’s partners discount

Bonificable
No

Format
Aula Virtual

Lloc
ONLINE LIVE SESSIONS / Final face-to-face event in Barcelona